Not just listed
Strategically marketed
Proven digital strategies that drive buyer demand
We reject the passive approach deploying multi-layered digital campaigns with precise targeting to reach the most qualified buyers globally
Proven strategies to find buyers
Reach the most buyers
No other NYC brokerage rivals the reach of the Compass platform. As the #1 real estate brokerage in the United States, Compass.com attracts significantly more traffic than our closest competitors. This means your property isn’t just seen by local buyers—it is showcased to a massive network of active, qualified buyers from down the block, across the country, and around the world.
Local, national, and international marketing
Effective real estate marketing spans local, regional, national, and international audiences.
We combine traditional, digital, and social strategies to create a seamless, high-impact marketing plan tailored to your listing and targeting the likely buyers for it.
An in-house creative agency for your listing
Marketing a luxury property requires more than a listing agent—it requires a brand strategy. Our team brings experience from iconic houses like Condé Nast, Tiffany & Co., Ralph Lauren, and Rolex to position your property as a premium asset. Supported by brand strategists, designers, and copywriters, we don’t just post your home; we craft a narrative that compels qualified buyers to act.
Algorithmic social media targeting
We move beyond “boosting posts” to deploy sophisticated, data-driven advertising campaigns on Google, Facebook, and Instagram. By leveraging proprietary audience algorithms, we identify high-net-worth individuals based on behavior, location, and intent—placing your property directly in the feeds of the people most likely to buy it.
Targeted email marketing
Our email campaigns are specifically designed for the brokerage community. Since over 87%+ of property sales involve two brokers, we focus on delivering your property details directly to the brokers most likely to represent your buyer, amplifying your listing’s visibility.
Targeting the brokers selling in your neighborhood
Targeting brokers and buyers
Using our proprietary Network tool, we pinpoint brokers with a proven track record in your neighborhood. With over 87% of transactions being co-brokered, we concentrate our marketing efforts on reaching the real estate agents most likely to bring qualified buyers to your listing.
Google Ads for maximum exposure
Our paid Google Ads campaigns target “in-market” real estate buyers. By leveraging YouTube advertising to boost your listing’s video tour, we place your property in front of local buyers who are actively searching for homes, ensuring it captures their attention at the right moment.
Pre-marketing with private exclusives
This is a comprehensive approach to selling homes, consisting of Phase 1: Compass Private Exclusive, Phase 2: Compass Coming Soon, and Phase 3: Go Live on All Platforms. It is designed to build momentum, refine pricing, and maximize demand. This strategy leverages data-driven insights, cutting-edge technology, and expert marketing techniques to ensure homes are positioned to attract the right buyers and achieve the best possible outcome.
Video first marketing
Every property has a narrative, and our listing videos are designed to bring that story to life. We leverage these video assets to secure maximum exposure across social channels from day one. To ensure we reach the most qualified audience, we also deploy strategic paid advertising on YouTube, targeting “likely buyer personas” specifically curated for your home.
Buy or sell NYC real estate
with confidence